I'm Kätlin Soosaar

Key Account Manager

AMICUS Pharma

Joined the team as first sales/ marketing person in Estonia. Help to build up the Estonian market. Develop sales and marketing channels.

Responsible for managing key accounts that consider long-term goals of an entire OTC, Medical Device, RX and cosmetics portfolio of products offered by a company.

My goal was to find out new ways of marketing products, I was building up and being responsible for all PR , social media and digital marketing for Baltic countries (Estonia, Latvia, Lithuania).

About Amicus Pharma company: Amicus was Founded in 2013 and is registered in Baar, Switzerland. The company has 100%-owned affiliates in Bosnia & Herzegovina, Croatia, Estonia, Kosovo, Latvia, Lithuania, Macedonia, Montenegro, Serbia and Slovenia.

The company is financially strong – founding capital of 100,000 CHF. Additional 3.000,000 Euros already committed. Founders have pledged additional 3MM Euros against future capital calls;

As I am only sales and marketing person in Estonian territory, here are Estonian sales results: https://creditreports.ee/amicus-pharma-ou

Founder, Sales Wizard

MyBraOutlet

Implement the company’s Social Media marketing. Includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.

• International sales & Google AdWords marketing.
• Design, build and maintain social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Collaborate with agencies and other vendor partners.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Shopify management - Create, curate, and manage all published content (images, video and written).

Key Account Manager

Valeant Pharmaceuticals

Valeant Pharmaceuticals International, Inc. is a multinational specialty pharmaceutical company based in Laval, Quebec, Canada. Valeant develops, manufactures and markets a broad range of pharmaceutical products primarily in the areas of dermatology, gastrointestinal disorders, eye health, neurology and branded generics. Valeant owns Bausch & Lomb, one of the largest manufacturers of contact lenses.

Valeant grew quickly with a series of mergers and acquisitions under the leadership of J. Michael Pearson and for a short period of time in 2015 was the most valuable company in Canada. Valeant was described as a platform company that grows by systematically acquiring other companies. Valeant acquired Salix Pharmaceuticals for $14.5 billion in 2015. Valeant tried to acquire Actavis and Cephalon and merge with Allergan, but failed.

In 2015–2016 the company was involved in a controversy about drug price hikes and the use of a specialty pharmacy for the distribution of its specialty drugs. The company's stock price plummeted nearly 90 percent since the peak. Valeant reversed the price hikes and ended cooperation with specialty pharmacy Philidor Rx Services and Walgreens took over distribution.

Valeant is under investigation by the U.S. Securities and Exchange Commission. Joseph C. Papa became CEO of the company in May 2016. Bill Ackman's Pershing Square fund held a major stake in the company before selling out in March 2017 for a reported loss of $2.8 bn

Responsible for managing key accounts that consider long-term goals of an entire OTC, Medical Device, RX and cosmetics portfolio of products offered by a company.

• Contracts negotiation & drafting
• Sales management, promotion and marketing activity planning & execution
• Long-term relationships development with key players in that field
• Sales forecasts, sales plans, campaigns, marketing plans.
• Launching new products, wholesale listing & lookup.
• Finding new sales channels & markets.

Sales & Marketing Manager

Colgate Palmolive

The Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal care products. Under its "Hill's Pet Nutrition" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.

Representing and selling oral care products (Colgate) to dentists & dentist's offices.

Collaboration with Estonian Dental Association. Face-to-face & telephone sales, carried out product campaigns and advertising.